July 3, 2024
Every year the Cannes Lions Festival of Creativity stands as a premier global event recognizing the exceptional creativity in the advertising and marketing industry, while also serving as an opportunity to unite the industry’s most innovative leaders. Capitalizing on Bloomberg’s unique position as a hub for global business and government leaders, this year Bloomberg Media showed up under the banner of “Good Business” at BOBO Bistro. Leveraging its expertise in providing actionable insights and solutions, this name reflects Bloomberg Media’s goal in empowering marketers with knowledge and tools they need to have a positive impact on society and culture.
At this year’s event, Bloomberg Media unveiled the findings of “Corporate Reputation,” a new proprietary study from Bloomberg Media’s Industry Accelerator that marketers and business leaders can use as a resource to help them understand how to define and wield their reputation to build trust among stakeholders and audiences. In surveying 1,269 senior decision makers in the United States, United Kingdom, Hong Kong and Singapore, the results revealed the most important elements in shaping corporate reputation, the business outcomes most impacted by a strong corporate reputation, and the building blocks that organizations should prioritize to enhance it in the future. Additionally, the research pointed out varying perspectives across the four markets surveyed. These results were shared during the Defining Corporate Reputation workshop at Cannes led by Anne Kawalerski, Bloomberg Media’s Global Chief Client Officer and presented at the ANA Global CMO Growth Council.
Bloomberg Media Global Chief Client Officer Anne Kawalerksi.
Throughout the festival, Bloomberg Media executives along with Bloomberg journalists – Lucas Shaw, Emily Chang, Lizzy Burden – and analysts, and Matthew Bloxham from Bloomberg Intelligence engaged in workshops and panel discussions at BOBO Bistro around key business issues including: Sustainable advertising, Responsible AI, The Future of Media, Creativity and Innovation and Women’s Leadership and Equality. Specific topics, discussions and lunch were supported by our sponsors: PwC, Qualcomm, Chase Media Solutions, WFA and MediaLink.
In an all Japanese session, Masato Yamakawa, Bloomberg Media Director of Media Sales and Business Insights specialist, presented the company’s latest analysis on what drives innovation for business decision makers across diverse industries. He also offered his perspective on how these insights translate across APAC markets and brands.
(From L to R) Hakuhodo DY Media Partners Director & Managing Executive Officer Saturo Yamada, Bloomberg Media APAC Managing Director Sunita Rajan.
The “Women Leadership in Male-Dominated Industries” panel, sponsored by PwC, brought together powerful voices in female leadership, including Carla Hassan of JPMorgan Chase & Co, CJ Bangah of PwC, Claudine Cheever of Amazon, Jennifer Murillo of Discover Financial Services, Sheryl Goldstein of Interactive Advertising Bureau, and was moderated by Anne Kawalerski. Kawalerski opened the session with a recent study projecting it will take “at least until 2032 to achieve gender parity across all S&P 500 boardrooms,” which inspired a strong conversation on supporting gender parity in the workplace. The panel also tackled overcoming gender biases and imposter syndrome, and the importance of ensuring the sustainability of DE&I initiatives.
(From L to R) Bloomberg Media Global Chief Client Officer Anne Kawalerksi, PwC Partner and US Software & Digital Platform Subsector Leader CJ Bangah, JPMorgan Chase & Co CMO Carla Hassan, Amazon VP Global Brand and Marketing Claudine Cheever, Discover Financial Services CMO Jennifer Murillo and IAB EVP, Chief Industry Growth Officer Sheryl Goldstein.
“Balancing Speed and Responsibility: AI and Marketing in 2024” was moderated by Bloomberg Original’s Emily Chang. The panel brought together marketing leaders from across industries, including Amanda Jobbins of Vodafone Business, Doug Martin of General Mills, Oliver Parker of Google Cloud and Lauren Weiner of Boston Consulting Group. The executives discussed the role of AI in the C-Suite, sharing insights on leveraging AI for effective marketing campaigns, balancing rapid growth with ethical use, and developing AI skills within marketing teams.
(From L to R) Bloomberg Originals Host & Executive Producer Emily Chang, General Mills Chief Brand and Disruptive Growth Officer Doug Martin, Google Cloud Vice President, Global GenerativeAI GTM Oliver Parker, Vodafone Business Global Chief Marketing Officer and Director GTM & Strategic Partnerships Amanda Jobbins, Boston Consulting Group NA CMO, Managing Director & Partner Lauren Wiener.
The “Trust and the Future of Media” panel, moderated by Julia Beizer, Bloomberg Media Chief Digital Officer, with Sharb Farjami of GroupM, Tracy-Ann Lim of JPMorgan Chase, Rich Muhlstock of Chase Media Solutions, and Lou Paskalis of Ad Fontes Media as panelists offered valuable insights on achieving a quality and trustworthy media ecosystem in the face of rapid innovation and competing business priorities. On the subject of privacy, Lim emphasized that “winter is coming from a data privacy standpoint,” pointing to the upcoming challenges around regulation. She also shared the importance of bringing the right people to the table, and keeping them there in order to comply with the auditory bodies, recognising “that you don’t know what you don’t know.”
(From L to R) Bloomberg Media Chief Digital Officer Julia Beizer, North America GroupM CEO Sharb Frajami, JPMorgan Chase CMO Tracy-Ann Lim, Chase Media Solutions Head of Offers & eCommerce, President Rich Muhlstock, AD Fontes Media Chief Strategy Officer Lou Paskalis.
The Bloomberg Media executive team criss-crossed the Croisette to participate in panels and attend events. Christine Cook, the Global Chief Revenue Officer, joined LinkedIn Collective to talk about the power of social video and discuss Bloomberg Media’s partnership on the platform Wire Program for publishers. She also participated in a panel discussion at Whalar House about the Business of News moderated by Kara Swisher. Julia Beizer, Chief Digital Officer, spoke at the VideoWeek Villa about the impact of AI on media. Duncan Chater, Managing Director, Europe, and Mike Wong, Head of North America Sales, spoke on New Digital Age panels about what the future holds for media owners, and opportunities and challenges of programmatic advertising in 2024.
Bloomberg Media Global Chief Revenue Officer Christine Cook.
As Cannes Lions Festival of Creativity came to a close, Bloomberg Media’s “Good Business” programming fostered a collaborative atmosphere for dynamic conversations between the industry’s most creative thinkers and provided an opportunity for executive leadership to network with peers and global reporters.