December 4, 2018
Singapore, December 5, 2018 – Bloomberg Media Group today announced the appointment of David Hearn as its Regional Head of Advertising Sales Strategy for Asia-Pacific. In this new role, David will be responsible for managing product development and planning process as well as developing client strategies in the region across all of Bloomberg Media Group’s multi-platform, integrated offerings. Based in Singapore, Hearn brings his extensive global agency experience to Bloomberg to shape its new strategic marketing services model rolling out in the Asia-Pacific region in the second half of 2019.
Hearn has more than 18 years of experience in the media, advertising and content industry, most recently as APAC Strategy and Product Lead for Dentsu X Asia-Pacific, where he managed its products across a number of markets in the region, driving its global brand direction and proposition. Previously, he was Head of Planning at Universal McCann Worldwide and spent five years in Australia at BWM Melbourne and CARAT.
Under Global Chief Commercial Officer Andrew Benett, Bloomberg Media Group has transformed its commercial model to an integrated marketing services entity, delivering business solutions to brands that are driven “from and for” Bloomberg’s highly influential audience. Hearn will spearhead this new strategic offering in the Asia-Pacific region rolling out next year, positioning Bloomberg Media Group to be a trusted, strategic and creative partner that provides solutions-driven marketing services to leading brands.
“We are excited to have David join us in Singapore as we continue to build a best-in-class team with the most experienced individuals in the region to design and execute our new marketing services model in Asia,” said Mike Jackson, Managing Director, Asia-Pacific Sales at Bloomberg Media Group. “We are on a journey to become a truly strategic and creative partner by providing clients with the tools and insights they need to build powerful brands for the modern marketplace. Clients are asking for this level of service integration and Bloomberg’s unrivalled ability to reach an influential audience in Asia provides the foundation for us to deliver on their needs.”
Bloomberg Media Group, the consumer-facing media organization of Bloomberg LP, is the leading global business and financial media company reaching a premium audience of more than 80 million consumers. With over 2,700 journalists and analysts across 120 countries, Bloomberg Media Group connects influential audiences to news, ideas and intelligence across every platform: digital, TV, radio, print and live events.
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