May 1, 2017
New York and San Francisco, May 1st – Bloomberg Media and Twitter today announced they are partnering to create the first-ever 24/7 breaking news network that will be global, live, social and streaming. The new live streaming news network will combine the vast global editorial and newsgathering capabilities of Bloomberg with the digital power of Twitter, which has become one of the world’s fastest and primary news distribution channels. Bloomberg will collaborate with Twitter to provide an unprecedented live experience for video news consumers around the world.
Bloomberg founder Mike Bloomberg and Twitter founder Jack Dorsey talk with Bloomberg Television anchor Emily Chang at Bloomberg Media’s 2017 IAB Digital Content NewFront, May 1, 2017.
Photo: Jamie Watts/Bloomberg
The new network in-development was unveiled today at Bloomberg Media’s NewFront presentation, following a live interview with Michael R. Bloomberg and Twitter CEO Jack Dorsey. Launching in Fall 2017, it will feature an extraordinary mix of user-generated breaking news video from citizens, curated and verified by Bloomberg editors, along with live video and reporting from Bloomberg journalists around the world. Combining the speed and immediacy of Twitter with the editorial rigor of Bloomberg, the network will be interactive, rich with social content and consumable on any device.
“Today’s global news consumer wants and needs more than what’s currently available. In an era when most viewers are choosing immediacy over quality in breaking news, traditional media hasn’t kept up. With this new network, we are setting out to reinvent the digital breaking news experience. The powerful combination of Bloomberg’s high-quality journalism and data-backed objectivity with Twitter’s global immediacy, interactivity and reach will create the world’s fastest and most credible modern news source,” said Bloomberg Media CEO Justin B. Smith.
“This is a great opportunity to extend our global news gathering capabilities to Twitter’s 328 million monthly users,” said Bloomberg Editor-in-Chief John Micklethwait. “Combining the journalism, data and editorial rigor of Bloomberg with the social content of Twitter will enable us to cover the world in a very new and exciting way.”
“The stage is set for innovation in news and Bloomberg is taking on that challenge. Twitter’s speed and vast global network of content and commentary combined with the high quality, editorial rigor of Bloomberg is a unique and powerful combination. Our collaboration will bring these forces together through live video and the related conversation,” said Anthony Noto, COO of Twitter.
Bloomberg Media is the consumer-facing media organization of Bloomberg LP – the world’s leading multi-platform media company for business and finance. Bloomberg Media draws on 2,600 journalists and analysts in more than 70 countries and delivers news across digital, TV, radio, print magazines and live events. Bloomberg is one of the leaders in global business video and this new network marks a significant expansion of the organization’s industry-leading television and video strategy, extending its reach to Twitter’s global and connected audience around the world.
About Bloomberg
Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Professional service, which provides real time financial information to more than 325,000 subscribers globally. For more information, visit www.bloomberg.com/company.
About Twitter
Twitter, Inc. (NYSE: TWTR) is what’s happening in the world and what people are talking about right now. On Twitter, live comes to life as candid conversations unfold, showing you all sides of the story. From breaking news and entertainment to sports, politics and everyday interests, when things happen in the world, they happen first on Twitter. Twitter is available in more than 40 languages around the world. The services can be accessed at twitter.com, on a variety of mobile devices and via SMS. For more information, visit about.twitter.com or follow @twitter. For information on how to download the Twitter and Periscope apps, visit twitter.com/download and periscope.tv.
Contact for Bloomberg:
Amanda Cowie
+1 212 617 1689
acowie@bloomberg.net
Contact for Twitter:
Elizabeth Luke
+1 201 982 3799
eluke@twitter.com