May 20, 2024
The programming’s theme “Good Business” will explore the positive impact business can have on society and culture
From June 17-19 in Cannes, Bloomberg Media will host an exclusive event at BOBO Bistro, convening marketing, media and communications leaders.
The programming will focus on “Good Business”: the positive impact that business has the power to make on global societies, systems, and trends. Specific topics and discussions are supported by our sponsors: PwC, Qualcomm, and Chase Media Solutions.
Bloomberg Media’s Good Business programming will provide it’s curated audience with actionable insights on topics including sustainability, women’s leadership, responsible AI and drivers of corporate reputation. Working sessions will take place over meals and entertainment in the convivial environment of centrally-located Bobo Bistro.
“Bloomberg Media @ BOBO will provide a welcoming space for c-suite executives, senior marketing leaders, creators and innovators to co-work, network and connect” said Christine Cook, Global Chief Revenue Officer, Bloomberg Media. “We’re excited to bring together global marketing leaders for curated discussions and workshops to explore how our decisions drive our businesses as well as global change.”
Please visit our Bloomberg Media @ BOBO event site here to request a seat at our public sessions. Bloomberg Media will follow up with an email if your seat request(s) are confirmed.
The full list of programming is below.
Media contact:
Brittany Uter, Bloomberg Media, buter@bloomberg.net
Monday, June 17
- Panel: Getting Where We Need to Go: Sustainable Advertising
- Workshop (private): Defining Corporate Reputation
- Workshop (private): Innovation = Applied Creativity
Tuesday, June 18
- Panel: Women Leadership in Male-Dominated Industries: Sponsored by PwC
- Panel: Balancing Speed and Responsibility: AI and Marketing in 2024
- Workshop (private): Exponential Thinking: CEOs and CMOs Joining Forces to Drive New Business Value: Sponsored by PwC
- Panel: Breakthrough AI Technology Accelerating Creativity: Conversation & Cocktail Reception
Wednesday, June 19
- Panel: Trust and the Future of Media: Sponsored by Chase Media Solutions
- Lunch: The Good Lunch: Sponsored by WFA and MediaLink