November 11, 2020
Singapore, November 12, 2020 – Bloomberg Media today announced the appointment of Sunita Rajan as Managing Director, APAC Media Sales and Marketing. In her new role, Sunita will be responsible for advertising revenues and client marketing across Bloomberg Media’s trusted global platforms including all Bloomberg Media’s digital products, Bloomberg Television, Bloomberg TV+, Bloomberg Radio, Bloomberg LIVE events, print products such as Bloomberg Green and Bloomberg Businessweek and the newly launched streaming news network Bloomberg Quicktake.
Based in Singapore and reporting into Chief Commercial Officer Stephen Colvin, Rajan will oversee Bloomberg Media’s regional sales and marketing organizations driving cross-platform initiatives as well as leading the expansion of Bloomberg Media’s strategic marketing services offerings. She will play an integral role in identifying new opportunities for growth and engagement to connect clients with Bloomberg Media’s influential audience of business decision makers and modern leaders.
“Sunita is one of the most respected sales professionals in media, with the same entrepreneurial spirit and innovative approach that defines Bloomberg Media,” said Colvin. “Her exceptional experience and deep understanding of the media landscape will be a tremendous asset to us — and to our clients — as we look to expand our offerings across Asia Pacific. Despite significant industry headwinds, Bloomberg Media’s ad revenue continues to grow, and I am excited to work with Sunita and our global team to build on that momentum.”
“Bloomberg Media’s best in class premium content, unrivaled access to data and targeted audience segments offer innovative partnership opportunities for brands to reach business and financial professionals,” said Rajan. “I am really looking forward to joining this incredible organization at an exciting time to lead the commercial business in Asia Pacific.”
An industry leader with more than two decades of experience, Rajan most recently spent five years as Senior Vice President of Advertising Sales for CNNI Commercial, where she oversaw strategic relationships and brand partnerships, leading teams in Hong Kong, Singapore, Tokyo, New Delhi and Mumbai to develop innovative commercial propositions and drive revenue growth. Prior to CNNI Commercial, Rajan was the Executive Vice President of Advertising Sales in Asia for BBC Worldwide, where she established and delivered profitable growth consistently for more than a decade on BBC World News, BBC.com, World Service, TG/GF and Lonely Planet. Her first day at Bloomberg Media will be January 11, 2021.
Amit Nayak, Bloomberg Media’s Regional Director for the Middle East, Africa and India will take on the expanded role of Deputy Head of Sales in Asia Pacific. Nayak joined Bloomberg L.P. in 2014, and has been instrumental in driving revenue in the region across advertising, Bloomberg LIVE, Bloomberg Media Studios, brand strategy, and working on key initiatives such as the New Economy Forum and Invest Global. In his new role, Nayak will relocate from Dubai to Singapore, where he will report into Rajan.
About Bloomberg Media
Bloomberg Media is a leading, global, multi-platform brand that provides decision-makers with timely news, analysis and intelligence on business, finance, technology, climate change, politics and more. Powered by a newsroom of over 2,700 journalists and analysts, it reaches influential audiences worldwide across every platform including digital, social, TV, radio, print and live events. Bloomberg Media is a division of Bloomberg LP. Visit BloombergMedia.com for more information.