October 17, 2022
Audience Accelerator is the company’s new global ad targeting product for marketers
October 17, 2022 – Today Bloomberg Media announced Audience Accelerator, its new suite of first-party data-driven ad targeting products. Powered by Bloomberg Media’s proprietary data and enriched by machine learning, Audience Accelerator will provide precision, scale and security to help advertisers reach their targeted audiences.
Since the launch of its subscription business in 2018, and more recently the expansion of its registered user program, Bloomberg Media’s focus has been on ensuring user data is treated carefully and that users get a more valuable, tailored experience, in exchange for the information they share voluntarily.
“Audience Accelerator is a major investment in the technology and strategy of first party data for us,” said Stephen Colvin, Chief Commercial Officer, Bloomberg Media “We have a premium audience and they trust us to not give their data away. We’re taking their data and turning it into a better experience for them. With this, we now have hundreds of options to put the right strategic approach to every offering for our advertisers in a privacy safe way.”
Audience Accelerator will create a value exchange with Bloomberg’s users, offering access and customized content. Bloomberg will use this data to inform its machine learning models that will predict the population of users on the site that are likely to be in a certain group, e.g. C-suites or tech decision makers. This audience modeling plus contextual signals from Bloomberg’s journalism allows advertisers the options to surround the users and content related to their campaigns.
Audience Accelerator sits alongside other tools that drive insights, activation, and targeting for Bloomberg Media’s advertising partners. Bloomberg Brand Accelerator is a proprietary brand diagnostic tool that assesses current brand perceptions and future potential of 700+ brands. Bloomberg Industry Accelerator provides industry-leading research on critical topics and groups, including Wealth, Travel, Financial Advisors, etc.
About Bloomberg Media
Bloomberg Media is the world’s leading multi-platform media company for business and finance, which draws on the editorial resources of more than 2,700 editorial professionals globally in more than 120 countries. Bloomberg Media is the consumer-facing media organization of Bloomberg L.P.