October 9, 2023
Starting October 9, listeners will be able to connect their Bloomberg subscriptions with Apple Podcasts
October 9, 2023 – Today, Bloomberg launched bonus content on Apple Podcasts for Bloomberg.com subscribers. Listeners can connect their Bloomberg subscriptions, where they will be able to access bonus content for select Bloomberg podcasts. Additionally, several Bloomberg podcasts will be available ad-free.
Bloomberg shows Odd Lots, Masters in Business and Merryn Talks Money will have bonus content available to subscribers. Ad-free content will be available for seven of its shows, including Odd Lots, Masters in Business, Merryn Talks Money, Daybreak, Zero, Surveillance and Stephanomics.
Bloomberg produces more than 20 podcasts, offering smart analysis, timely insights, and compelling storytelling across business, finance, economics, politics, technology, healthcare, sports, and more. The audience for Bloomberg podcasts has grown 23% year-over-year.
“By expanding our premium programming on Apple Podcasts, we’re able to give our audience access to our content with an enhanced breadth of our offerings across our audio business,” said Travis Winkler, General Manager of Video and Audio. “We’re excited to be able to give our subscribers exclusive content and continue to reach new audiences.”
Users can subscribe through the App Store.
About Bloomberg Media
Bloomberg Media is a leading, global, multi-platform brand that provides decision-makers with timely news, analysis and intelligence on business, finance, technology, climate change, politics and more. Powered by a newsroom of over 2,700 journalists and analysts, it reaches influential audiences worldwide across every platform including digital, social, TV, radio, print and live events. Bloomberg Media is a division of Bloomberg L.P. Visit BloombergMedia.com for more information.
About Apple Podcasts
Apple took podcasts mainstream more than 15 years ago, helping inform, entertain, and inspire hundreds of millions of listeners worldwide with gripping stories and fresh perspectives. Apple Podcasts is the best place for listeners to discover, enjoy, and support their favorite podcasts, featuring millions of shows in more than 100 languages. Listeners can browse recommendations curated by local experts, explore personalized recommendations based on their listening, follow shows to automatically download and be notified of new episodes, and listen seamlessly across their devices. With Apple Podcasts Subscriptions, listeners can also unlock premium audio experiences, including early access, extra episodes, and ad-free listening. Apple Podcasts is available for free in over 170 countries and regions on iPhone, iPad, Mac, Apple Watch, Apple TV, HomePod, CarPlay, iTunes on Windows, Amazon Alexa, and other smart speakers and car systems. More information is available at apple.com/apple-podcasts.
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