April 20, 2017
By Joe Weisenthal, Executive Editor of News, Bloomberg Digital, and Co-anchor, “What’d You Miss?” on Bloomberg TV
As you probably know by now, linear television—the way your parents watched the tube—is starting to look pretty antiquated. We watch video whenever and wherever we want, and we use a myriad of devices other than the rectangular boxes we call TVs to do so.
Yet, despite a host of fantastic content made for on-demand bingeing, some programming, including sports and financial news, really is best seen live, while plays are being made and markets are moving. I can’t help you on the sports front, but I might be able to assist with the other one. While this is going to sound like some kind of shameless promotion, I assure you I’m being totally sincere here: {TV <GO>}, the Bloomberg Terminal’s new interactive TV function, either is, or at least should be, the future of live television.
Interactive TV on the Terminal makes incorporating Bloomberg’s data driven television coverage into your workflow pretty simple. With TV <GO> on your desktop, you can keep up with breaking business news (even with the sound off) and take action instantly by accessing a featured function or chart discussed on air. If we broadcast something that intrigues you—about the relative strength index, say—you don’t have to let it float by. Click on the link, and you’ll be able to interact with the data on your Terminal. Have a question for a live guest on air? Send an IB directly to the show’s producer.
In addition to the live Bloomberg video feed, you can now access a constantly updated tally of breaking news headlines and other relevant contextual material.
Beyond experiencing TV interactively, you can also search video by keyword or topic. (Because obviously, it’s crazy that television isn’t searchable like everything else in the world in this day and age.) You can hunt through past footage or pull up a schedule of coming guests and discussions.
Television as we know it may be under threat these days, but if broadcast content behaved more like what we’ve created with this function, TV might become a must-see spectacle again. Who knew watching TV at work could be so productive?
– April 20, 2017
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