May 5, 2016
Zeroing in on the information that’s going to help you most is what Bloomberg’s journalism does every day for global business leaders – and it’s certainly something marketing and advertising professionals need, too. In that spirit, Bloomberg Media’s marketing team brought an innovative twist to last week’s IAA Global Marketing Summit in New York – hiring artist Mathias Jakobsen, founder of Think Clearly, to create visual summaries of key takeaways as each session at the conference unfolded.
With the focus on “Delivering to the Expectation Economy,” the Summit drew top executives from a diverse set of companies – including MasterCard, CA Technologies, Coca Cola, TD Ameritrade, Citi Group and more – to explore in-depth how brands can thrive in an era where technology and millennials are driving a sea change in consumer behavior.
Working with a stylus and iPad, Jakobsen distilled key points from each panel and keynote of the day – which were projected on a large screen for the audience to view in real-time. We’re excited to now share these visual summaries with you below!
Morning Keynote
Raja Rajamannar, CMO, MasterCard Worldwide
Panel 1: Big Data – From Unknown to Known
Denise Karkos, CMO, TD Ameritrade | Duncan McCall, CEO, PlaceIQ | Fred Bennet, Executive Director, Multichannel & Consumer Marketing, Allergan | Cathy Stahl, Head of Global Marketing, PIMCO
Mid-morning Keynote
Anna Griffin, SVP Corporate Marketing, CA Technologies
Panel 2: From Storytelling to Storymaking
Ron Amram, VP Media Marketing, Heineken | Mandell Crawley, CMO, Morgan Stanley | Mark Ingall, Managing Partner, Citi Group | Jennifer Healan, Group Director Integrated Marketing Content, Coca-Cola Company
Panel 3: The Gap Between Brands and Commerce is Disappearing
Maurice Herrera, SVP of Marketing, Weight Watchers | Vicki Draper, Director, Consumer Analytics & Research, AOL | Steve Baer, Managing Partner, Code and Theory
– Jen Robinson | May 5, 2016