August 17, 2021
In a year when global leaders have been faced with rapid change across a range of issues — from sustainability and equality to technological disruption, healthcare, policy and more — Bloomberg Media Studios has earned a raft of top industry honors for delivering content that resonates deeply with their goals and challenges.
“We know that leaders come to Bloomberg to deepen their knowledge and expertise. They expect brands to be as ambitious and bold as they are, and they thrive on fresh perspectives,” said Ashish Verma, Global Head of Bloomberg Media Studios. “That’s why we create content that tells stories with purpose, helping brands take a stand and shift how our audience thinks and acts. I’m incredibly proud of my team for their hard work and strategic thinking on behalf of our clients.”
The team’s work has been recognized with several awards for overall excellence, most recently with a Bronze from the ANA B2 Awards for Best In-House Agency of the Year as well as a Gold from the Telly Awards, which honor outstanding work in video production, for Online Commercials General Promotion for their work on Bloomberg Media’s own Inventing Possibilities campaign.
Uniquely, Bloomberg Media Studios builds these stories with proprietary intelligence, from the Bloomberg Terminal to Bloomberg New Energy Finance to the Blomberg Brand Health System and more.
For example, the Digiday Content Marketing Awards recognized Bloomberg Media’s partnership with Hyundai for Best Use of Data for the H2 Economy Index. Leveraging Bloomberg’s unique access to the latest data and analysis on clean energy investment and adoption, the H2 Economy is a first-of-its-kind data-driven ranking of global hydrogen economies, across priority industries.
Such a data-driven and authoritative ranking initiative represented an entirely new form of custom content, which became the centerpiece of the H2 Economy multi-platform custom content campaign. In addition to the H2 Economy ranking, the campaign included a series of custom videos and infographics that helped illustrate hydrogen’s benefits not just in some distant future, but today.
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Bloomberg and Hyundai partner on second annual H2 Economy Ranking
Digiday also recognized Bloomberg Media’s work with Wells Fargo with its Best Branded Content Series – B2B award. The series, The Way Ahead, told stories designed for entrepreneurs faced with a global pandemic, driven to invent their way to survival. It featured six Wells Fargo customers across a range of industries — from Zoom, a global technology company, to The Cheesecake Factory, a national restaurant chain, to Hong Lan, a family business built on connecting Vietnamese expats to their homeland.
Each posed the question: “How do we navigate our way to recovery?” Wells Fargo played a central role in the success of these customers responding to the Covid-19 crisis and accelerating transformations that strengthened their resilience and their businesses.
In another original use of data, the Salesforce Customer Centricity Index was recognized by the Native Advertising Awards in the Best Use of Data to Drive Advertising category. Salesforce and Bloomberg Media sought to develop a platform that goes beyond the subjective concept of customer-centricity by analyzing proprietary data from the Bloomberg Brand Health System to quantify and define what it means to be truly customer-centric in today’s environment.
The resulting Customer Centricity Index ranks the top 100 leaders in customer-centricity across 5 distinct sectors, enabling a deeper understanding around how different industries and brands are delivering on customer-centricity successfully – with brands like Bank of America, Starbucks, and AT&T making the list.
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Bloomberg Media and Salesforce partner to create the Customer Centricity Index
The original content series Defining Factors, a partnership with financial industry leader BlackRock, garnered top honors from The Native Advertising Awards with Gold in the category of Best Use of AFP Broadcast. The dynamic three-part video series follows BlackRock Head of Factor Investing Strategy Andrew Ang as he meets with cultural visionaries like restaurateur Danny Meyers, singer Idina Menzel and NBA coach Doc Rivers to uncover the factors of a great performance, a winning play and a strong investment portfolio.
JLL partnered with Bloomberg Green to raise its profile as a sustainability pioneer in its sector. As cities struggled under the weight of climate change and a global pandemic, JLL posed the question: “Can a real estate company save the planet?” The answer was Building City Resilience, which was named First Place Winner: Best Use of Native Advertising by INMA Global Media Awards. The campaign zeroed in on the idea that sustainable cities can offer a path forward in times of crisis and help drive the speed of post-pandemic recovery. The campaign seamlessly integrated JLL’s proprietary intelligence with that of Bloomberg, to create an unexpected look at the role of real estate.
“Bloomberg Media Studios helps our partners take advantage of the entire Bloomberg ecosystem, connecting them more powerfully with modern leaders,” said Bloomberg Media Global Chief Marketing Officer Anne Kawalerski. “That’s driven 80% growth in our business to date this year — and real impact for our clients.”
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