Bloomberg Media is building the future of news

May 1, 2017

Bloomberg is not a traditional media company – by design. With roots equally in data, technology and global news-gathering, our perspective is different – and so is our ability to invent products that anticipate the changing demands of modern media consumers.

image

Bloomberg Media’s IAB NewFront event opens in New York. Photo: Jamie Watts/Bloomberg

Today, those unique qualities helped kick off the two week-long 2017 IAB NewFront with a truly disruptive, ambitious, far-reaching announcement: a new partnership between Bloomberg and Twitter to launch the world’s first live social video breaking news network.

And that wasn’t all. We also announced a slate of new digital products and storytelling that further show off the innovative thinking and constant experimentation that run throughout Bloomberg’s culture.

That translates into a commitment to serve smart, influential audiences – from the 320,000+ Bloomberg Professional subscribers to our more than 62 million cross-platform media consumers to our advertising partners.

In fact, in the three years since Bloomberg Media’s first IAB Digital Content NewFront presentation, our digital audience has grown by 30% – and we’re still the #1 originator of digital business video, the leader with C-Suite executives and for highest net worth across all media platforms.

#Thenewnews partnership with Twitter dominated buzz from the NewFronts’ first day, alongside press attention for our new marketing tools and original content series. Here are highlights:

Investing in the fastest, best digital experience for users

Bloomberg Media Global Head of Digital Scott Havens introduced three new products – from among the literally dozens his team is working on at any given moment:

TRIGR, a new real-time digital marketing tool, turns volatility into opportunity, enabling advertising partners to “trigger” the right brand message at exactly the right time:

“This applies to luxury really well,“ Derek Gatts, global head of technology and product at Bloomberg Media, said. "Luxury brands want to identify an audience that can spend $25,000 for a Rolex. What better time to advertise to an affluent audience than the moment they just made a ton of money?” The offering will also likely appeal to financial services or automotive advertisers.”
– Read more: AdAge.com

Bloomberg Lens adds a business “lens” to any story, anywhere, by unobtrusively layering in relevant Bloomberg data and information to any article with a simple click or tap, without the user leaving a page or switching apps.

“A new tool built for Bloomberg by the New York-based mobile and web development agency Postlight cuts the fact-finding process for those interested in the financial context around companies and people that appear in the news to a single step. Called Bloomberg Lens, the tool will find companies’ and people’s names in any news article — not just Bloomberg’s — and overlay key facts such as stock prices or a person’s previous company affiliations.”
– Read more: NiemanLab

In 2013, Bloomberg was the first to debut 24/7 news on Apple TV – and we’re continuing to evolve and invest in over-the-top (OTT) streaming as audiences increasingly seek video content anywhere and everywhere. Today, we announced our cutting-edge relaunch of the Apple TV platform, including new, innovative features such as a data-driven live video experience, enhanced discoverability and custom brand integrations.

“Our audience is watching us all over the world, across all types of connected devices – especially since we don’t have the viewing barriers that other networks do,” said Bloomberg Media Global Head of Digital M. Scott Havens. We’re facilitating friction-free access to the right information as it happens, and we’re giving more power to our users – through the best platform features of both video-on-demand and live. And we’re creating completely new, data-driven brand activations.”

Original storytelling that looks to the future creatively

Bloomberg Media Global Chief Creative Officer Teddy Lynn introduced a slate of new programming that will expand on the successful efforts introduced at 2016’s NewFront event – which included “The David Rubenstein Show: Peer-to-Peer Conversations,” now in its second season, as well as the Cisco-sponsored “Big Problems. Big Thinkers.” and “Hello World,” a celebration of cutting-edge technology that was supported by CA Technologies.

Provenance, from Bloomberg Media Studios, is a cinematic, passion-driven series that shines a light on the high-flying business of fine art. The series will reveal the stories of spectacular artwork as it changes hands – and the fortunes it inspires.

Art, of course, is a global business – and so is sports. A second new series from Bloomberg Media Studios, Leagues of Nations, will bring transparency to the lucrative global business of soccer and the high-stakes investments that make this universally beloved sport so much more than a game.

Inventing #Thenewnews

Today marked the start of a global partnership between two companies that both have invented completely new ways of finding and sharing information, fusing Bloomberg’s 2,600+ worldwide journalists and analysts with the social power of Twitter in the world’s first global, live, social video breaking news network.

The announcement generated major buzz, press coverage and notable commentary on Twitter itself: 

“The channel, which has yet to be named and is expected to begin operating this fall, won’t simply rebroadcast footage from Bloomberg’s existing television operation, but will be made up of live news reporting from the news outlet’s bureaus around the world, as well as a curated and verified mix of video posted on Twitter by the social-media platform’s users.”
– Read more: The Wall Street Journal

The announcement was also reported by Mashable, Axios, Variety, and many, many others.

We’re thrilled that today marks the beginning of #thenewnews – and equally excited to share our commitment to our audience and brand partners by investing in new products and storytelling ideas.

Pursue the future with us!


– Jen Robinson | May 1, 2017

Read more: Live highlights from Bloomberg Media’s 2017 IAB NewFront 

Sources: comScore Video Metrix, February 2017; 2017 Ipsos Affluent Survey USA

Tags

advertising innovation, bloomberg media, breaking news, digital innovation, digital journalism, digital media, digital media innovation, digital video, global news, iab, live news, marketing trends, newfronts, newfronts2017, reinventing news, social video, thenewnews, twitter