May 10, 2017
I’m thrilled to share the news that Bloomberg has joined forces with premium wristwatch publisher, HODINKEE, for a multi-platform and multi-channel partnership spanning original content creation, co-promotion, distribution, and events.
HODINKEE is widely regarded as the preeminent resource for modern and vintage wristwatch enthusiasts. Our partnership will combine HODINKEE’s timepiece expertise with Bloomberg’s global distribution and reach as the leading multi-platform business media organization that reaches luxury customers around the world.
Our goal is to deliver unique content and experiences that resonate with our audience of global business decision makers to help drive additional value for both Bloomberg and HODINKEE.
“We’ve long admired HODINKEE’s smart and comprehensive coverage of high-quality watches, and are excited to bring that content to our global audience.”
– Emma Rosenblum, editorial director, Bloomberg Pursuits
“We’ve long admired HODINKEE’s smart and comprehensive coverage of high-quality watches, and are excited to bring that content to our global audience,” said Emma Rosenblum, editorial director, Bloomberg Pursuits. “We’re looking forward to creating original series and events with the talented team there.”
“Bloomberg offers unparalleled diversity and depth… By collaborating with a truly global newsroom full of some of the best writers, editors, and producers you’ll find anywhere, we will also be able to create incredible new editorial products and events.”
– Stephen Pulvirent, Managing Editor, HODINKEE
“We’re extremely excited to be working with Bloomberg to bring the love of watches to even more people,” said Stephen Pulvirent, Managing Editor, HODINKEE. "As a distribution partner, Bloomberg offers unparalleled diversity and depth, with dynamic web and mobile experiences, multiple print magazines, a 24/7 television news network, radio, podcasts, and more. By collaborating with a truly global newsroom full of some of the best writers, editors, and producers you’ll find anywhere, we will also be able to create incredible new editorial products and events that continue to make it clear that mechanical watchmaking still has a special place in the 21st century.“
Stay tuned for more news about HODINKEE and Bloomberg Pursuits’ videos, events, and social activations.
– Kibi Anderson, Head of Strategy and Business Development, Bloomberg Digital | May 10, 2017
Read next: Bloomberg Pursuits
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