November 4, 2018
Survey Conducted By Ipsos Underscores Strong Recognition Among the Region’s Most Influential Business, Finance and Technology Executives
Hong Kong, November 5 , 2018 – Bloomberg Media Group announced that it is ranked as the top business and financial digital media destination in Asia Pacific, according to the latest Ipsos Global Business Influencers Survey 2018.
The Ipsos Global Business Influencers 2018 Survey measures the digital daily reach of 5,730 executives in Asia-Pacific (excluding China). The survey showed that Bloomberg Media’s digital daily reach, which includes Bloomberg.com and the mobile app, as well as content across Bloomberg Businessweek, Business Markets and Bloomberg TV, outperformed competing business and financial news media[1] in reaching ‘highly desirable audience targets’, who are business executives, financial professionals, IT decision makers, frequent travelers and high net worth individuals.
In addition, according to the August 2018 data from comScore, Bloomberg.com garnered 2.97 million unique visitors in Asia-Pacific, placing the site ahead of BBC News, FT.com, Economist.com and CNBC.com in the region.
“We are thrilled to see that our content and media offerings continue to appeal to business influencers, in light of an increasingly competitive media landscape,” said Mike Jackson, Managing Director, Asia-Pacific Sales, Bloomberg Media Group. “Our commitment to building a credible modern news experience is exhibited through our expanding products and services that reach decision-makers around the world.”
According to comScore data from August 2018, Bloomberg.com continues to be a top go-to international news and business website with the highest number of unique visitors in Hong Kong and Singapore (Hong Kong: 187k, Singapore: 311k) and page views (Hong Kong: 7.4mil, Singapore: 6.8mil) for the most recent seven consecutive months. [2]
The Ipsos Global Business Influencers Survey is a world-leading independent industry survey looking at the media, business, financial, luxury and travel habits of the most senior global business executives. Conducted annually, the survey covers the APAC region excluding China (incl. Hong Kong, Singapore, Indonesia, Malaysia, Philippines, South Korea, Taiwan, Thailand, Japan and Australia).
Below summarizes the APAC findings from the Ipsos Global Business Influencers Survey 2018:
Bloomberg Media Group, the consumer-facing media organization of Bloomberg LP, is the leading global business and financial media company reaching a premium audience of more than 80 million consumers. With over 2,700 journalists and analysts across 120 countries, Bloomberg Media Group connects influential audiences to news, ideas and intelligence across every platform: digital, TV, radio, print and live events.
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[1] Competitive set includes BBC World News, CNBC, CNN, Financial Times, Forbes, Fortune, Reuters, The Economist, The New York Times, The Wall Street Journal and Time. [2] Source: comScore MMX® Desktop-Only. Custom-Defined list including Bloomberg.com, BBC News, CNBC.com, CNN Brand, Economist.com, Forbes.com, FT.com, NYTimes.com, Reuters.com, WSJ.com, August 2018, Hong Kong and Singapore.About Bloomberg
Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Professional service. Bloomberg’s enterprise solutions build on the company’s core strength: leveraging technology to allow customers to access, integrate, distribute and manage data and information across organizations more efficiently and effectively. For more information, visit www.bloomberg.com or request a demo.
Media Contacts
Robert Koh, rkoh22@bloomberg.net, +852 2977 2101