July 10, 2018
Bloomberg will debut At What Cost?, a new weekly news series on Facebook Watch later this month.
Airwaves and newsfeeds can overflow with business news that may seem remote and irrelevant: a central bank decision, trade talks, earnings results. But nothing changes the fortunes of humanity more than economic opportunity. That opportunity is shaped on the business playing field every minute of every day by governments, industries, companies and individuals who engage in the cutthroat competition, destructive innovation, good deeds and bad. At What Cost? takes the week’s biggest headlines and explains how they will impact you, your finances and your future.
To view and follow At What Cost?, go to https://facebook.com/bloombergatwhatcost/
At What Cost? is Bloomberg’s first series exclusive to the Facebook Watch platform. The show will be formatted vertically, and live in Facebook Watch’s dedicated section to news, which was announced in June and will launch later this summer. New episodes will debut on Wednesdays and a rotating group of Bloomberg journalists will host.
The first half of the show focuses on the biggest business news from the past week and look forward to the week ahead, featuring Bloomberg’s original reporting from around the world. Following that, Bloomberg journalists will either field questions from the Facebook community, or break down commonly used terms in business news for a mainstream audience. Each episode will run for four to six minutes.
Facebook Watch is a place to discover and enjoy shows on Facebook. Home to a wide range of shows – from scripted comedy and drama, to competition and reality series, to individual creators and live sports – Facebook Watch is a video platform where episodic content, community and conversation come together. This is a personalized viewing experience, where you can discover new series based on what your friends are watching, and catch up on the shows you follow. Facebook Watch is available for free on mobile apps across Apple and Android, on desktop, laptop and on TV apps listed here: https://videoapp.fb.com/.