February 8, 2018
Bloomberg Media Group teams scooped up an impressive 40 total industry awards in 2017, earning recognition for unbridled creativity, continuous innovation and bold leadership. Grounded in a culture of collaboration, both teams and individuals earned laurels for work that raised the bar on successful brand partnership.
Custom content powerhouse Bloomberg Media Studios took home multiple high-profile awards for its interactive short film “Day Zero,” made in partnership with Optum, a leading health services company. The interconnected package of films tells the story of Optum’s commitment to improving health care with data – through the moving lens of one patient’s journey to find a life-saving liver transplant.
“Day Zero” won top honors for Best Use of Short-form Nonfiction from Adweek’s 2017 Arc Awards, which recognize the best brand storytelling of the year; it also won Best Use of Video, NAI Native Advertising Awards, and Campaign of the Year, MIN Awards (Drugs and Remedies Category). In addition, the digital-first film earned a Merit Award from HOW Magazine’s Promotion & Marketing Design Awards and was cited as a best-in-class native advertising campaign by Poynter.
Read More: Bloomberg Media Studios launches Day Zero
Not stopping there, the Bloomberg Media Studios team also pulled in a plethora of creative awards for client-focused work from such industry leaders and Hermes Creative Awards, World Media Awards, MARCOM Awards, Creativity Media & Interactive Awards, Telly Awards and more. The work represented brand partners including HPE, UBS, Cisco, Porsche, Mercedes-Benz, Toray and Bangkok Bank, among others.
Those efforts were backed by excellence across the organization: both Bloomberg Media Group’s Marketing team and its Advertising Operations team won group-wide awards. The MIN Media People Award recognized the Bloomberg Media Group Marketing team for being “completely focused on putting its resources to work for clients in ways never before realized,” citing the team’s creative and strategic use of proprietary data and technology. “The team has consistently exceeded benchmarks to produce real results for partners,” MIN noted.
And for the second year in a row, Advertising Operations – the global team that ensures brands connect with Bloomberg’s valuable audiences in exactly the right way – won MIN’s Best of the Web Award. The award recognizes an outstanding, integrated team who are pushing operations to the next level. This year, the team won for building the first – and only – advertising operations team in the industry that is fully cross-platform in its capabilities, organization and functionality.
Achievements like this, of course, don’t happen without stellar leadership. Global Head of Marketing Operations Amy Marks and Global Head of Advertising Operations Megan Latham were both named to the 2017 Folio: 100 list of innovative media leaders, recognizing the dynamic action each brought to building and guiding the organization.
In addition, Bloomberg Media Group’s Practice Lead for Technology Michelle Evers, together with Account Executive Amanda Romano, were honored as 2017 Top Women in Media, celebrating influential women making a lasting industry impact. Ad Operations team member Tony Talal was also named to the 2017 Folio: 30 Under 30 list, which honors up-and-coming stars helping shape the industry’s future.
Congratulations to all our colleagues!
Read next: Bloomberg caps journalism awards season with two Gerald Loeb Awards