January 7, 2025
By Jacqueline O’Neill, Global Director of Ad Product, Bloomberg Media
Viewership of digital video and ad-supported streaming TV is on the rise as content consumption habits of global audiences continue to evolve. As a result of our Video Everywhere strategy, Bloomberg Media has a presence in over 100 countries and 35 million monthly viewers across all video platforms. Our reach uniquely positions us to connect advertisers with this highly engaged and rapidly growing audience of business decision-makers.
From Bloomberg: The China Show to Momentum with Haslinda Amin, an Originals program produced in the Asia-Pacific region, our viewership proves to be global rather than regionally concentrated. Audiences worldwide engage with our regionally produced and topical programming – delivering unmatched value to both our consumers and advertising partners.
As we create these connections, new opportunities are arising for us to superserve our clients and audiences, alike. Taking a page from the industry-leading contextual relevancy we offer clients, we’ve created a new capability to unlock opportunities to put advertisers next to content across all our video touchpoints that resonate on the topic level and align to market signals.
How It Works
This new capability introduces sophisticated infrastructure to manage our video inventory seamlessly across all media platforms and channels. By leveraging this advanced technology, we can collaborate more strategically with clients to design campaigns that are precisely aligned with their goals, ensuring maximum impact and efficiency.
It also allows us to ingest our TRIGR targeting, an ad experience that serves dynamic advertising on Bloomberg TV based on market movements, into our digital TV signals. This will now allow advertisers to expand this capability to digital video across ad supported streaming TV channels, BTV, BTV+ and O&O apps.
For example – an advertising partner that wants to reach viewers who care about a specific topic and/or when the market is moving a certain way will now be able to reach these consumers across streaming TV.
We continue to see strong engagement with ad experiences that create native utility to the Bloomberg user and client success in ad outperformance. This new video targeting capability builds upon our existing targeting suite, which includes our proprietary AI-driven audience targeting solution.
Our goal, as always, is to continue to innovate to serve our clients.