December 5, 2024
NEW YORK – December 5, 2024 – Bloomberg Media and ReachTV — the home of live sports & TV for 50+ Million travelers a month — today announced a multi-year agreement to integrate programming and sponsors across its platforms.
As part of the agreement, ReachTV will air live three hours of Bloomberg Television every morning Monday through Friday across the company’s expansive network of screens at over 2,400 airport gates and 750 venues at 90 airports across North America, plus another 500,000 hotel rooms.
Bloomberg Media will also syndicate ReachTV Originals across its Bloomberg Originals streaming platforms. In addition, the companies will work together to integrate sponsors across platforms giving both ReachTV and Bloomberg’s brand partners exposure to new audiences.
Bloomberg Media joins ReachTV’s 9+ hours a day of live programming, including full slates of live games from NFL, NBA, WNBA, NASCAR, LIV Golf, ACC and PAC 12 Football, plus Fintech.TV’s Market Movers: The Opening Bell, The Rich Eisen Show, Lights Out Sports TV’s Ultimate Fan Zone and more.
“We’re proud to have ReachTV feature our premium television content on their network of high visibility airport and hotel venues,” said Julia Biezer, Chief Operating Officer for Bloomberg Media. “Travelers across the country can now enjoy wider access to Bloomberg Television’s daily analysis of the latest business and financial news from around the world.”
“Bloomberg is one of the most trusted brands in business news and will be a great value to travelers whenever they airport,” said ReachTV Founder & CEO Lynnwood Bibbens. “Our partnership with Bloomberg goes beyond content syndication to offer brands additional reach to viewers on each of our platforms.”
About ReachTV
ReachTV is a free ad-supported streaming television network with more than 50 million viewers per month. The network is distributed in 750 venues, serving 2,400 airport gates, and 500,000 hotel rooms across North America. ReachTV brings together tech, data and storytelling to offer viewers a new connected media experience with shopability, featuring a rich library of live sports, and premium original content. ReachTV’s current content partners include the NFL, the NBA & WNBA, TikTok, LIV Golf, ACC Football, ACC Men’s & Women Basketball, Variety, Hollywood Reporter, Business Traveler, Billboard, Nexstar Media’s CW Network, Stage Access, Drone Racing League, the Harlem Globetrotters, Brinx.TV, and more.
About Bloomberg Media
Bloomberg Media is the world’s leading multi-platform media company for business and finance, which draws on the editorial resources of more than 2,900 editorial professionals globally in 118 countries. Bloomberg Media is the consumer-facing media organization of Bloomberg L.P.